Amazon to create its own Machine Translation R&D Group

Amazon, the largest online retailer in the United States, has created its own Machine Translation R&D Group, after purchasing Pittsburgh-based Safaba, an enterprise machine translation provider that had important customers like PayPal and Dell. Financial terms were not revealed to the public.

Safaba, a company founded in 2009, is now part of Amazon group, as it appears in the LinkedIn profile of its co-founder and chief technology officer (CTO), Alon Lavie: Machine Translation Group Manager for Amazon.

The questions that rises now is how this new Machine Translation R&D Group will support the online retailer’s digital solutions and how important its role will be in localizing other services for non-English customers. According to, this represents the company’s seventh acquisition in 2015, indicating to be a good year for Amazon that has announced¬†20 percent sales growth in the second quarter.

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