When it comes to the mobile world, the app market is large and diverse enough to satisfy all consumers’ needs. What’s even better is that app developers and mobile entrepreneurs can have access to a global market, get brand exposure and reach various users from different geographical zones.
Besides that, the mobile apps market has a big potential to grow in the next years and, as Business2Community.com stated in a recent article, the forecast for 2016 announces a growth of $143 billion, compared with $53 billion in 2012.
According to a recent article from Forbes, you can increase your app sales with multilingual translations, making it available for the target audience in its native language.
One Hour Translation US company said that if you are planning to target international markets, you should focus on the native language and translate the app, making it more accessible to your audience.
The company also stated that 70 % of potential customers don’t speak English and they prefer using an app in the native language, so it’s recommended to translate it properly and adapt in to each region with the localization process.
By doing that, the number of app downloads will increase, because more and more mobile users will be motivated to pay or download your app for free. Based on the translation company’s statistics, the most demanding languages for app translation are: Spanish, French, German, Portuguese, Italian, Dutch, Korean, Japanese and Chinese.