Research: The rise of multilingual content accelerates the competition of global brands

When it comes to getting a competitive advantage on a global market or gaining new clients, the language and localization strategies become a top priority for brands.

As regards to this topic, the independent research firm Common Sense Advisory said that 12 languages are needed to reach 80% of the global online audience and 20 to reach 90%.

Moreover, they did a report about the translation industry by clarifying what types of translation management systems (TMS) are available today and help technology buyers to identify easier what methods best suit their needs.

The report was based on detailed interviews with 28 TMS technology providers and some of the most important insights found are related with the industry trends, commercial TMS available and variants. If interested, a preview of this report can be consulted here.

Source: Submit Press Release 123

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